Industry
Entertainment
Client
Personal
Role
UX Designer
Platform
Mobile
A movie theater snack ordering app with AI to facilitate users in choosing their snack options
The AI-based snack ordering app for cinemas enhances the movie-watching experience by providing snack recommendations that match the film's theme and genre. Offering a wide selection, detailed information, real-time updates, and easy payment options, the app ensures users can order snacks without waiting in line, making the movie experience more memorable and satisfying.
The confusion and inconvenience users face in selecting and ordering snacks that match their preferences and the movie theme, especially when confronted with limited choices and long queues at the cinema.
Enhance the movie-watching experience by providing users with personalized snack recommendations that match their preferences and the movie theme, while eliminating the need to wait in long queues and ensuring a wide selection of quality snacks.
I conducted an initial interview to empathize with the user. This initial interview is useful for understanding the user's perspective and learning the user's pain points. The result of the interview is an empathy map, which is a chart that explains everything that contains pieces of user information from the user interview transcript.
"I live in a busy environment. Even during my leisure time, I don't have time to wait in line." -Anita
Movie-goers, who oftern face frustration with long queues and limited snack options at cinemas. They need hassle-free way to order quality snacks without missing any part of the movie and desires personalized snack recommendations that enhance his viewing experience.
"As a busy professional, I want to quickly order snacks at the cinema so that I can enjoy my movie without wasting time in queues."
How might we…
How might we streamline the snack ordering process to save time for busy professionals?
How might we provide a variety of healthy snack options that cater to different dietary needs?
How might we integrate snack recommendations that enhance the movie-watching experience?
I identified key moment and transledted into a visual narrative. This visual helps in envisioning the user's experience and the app's interface at each stage.
The research study for SinemaXperience will focus on understanding user needs and behaviors related to ordering snacks in movie theaters.
Research Question
What is the user experience in receiving snack recommendations based on movie genres and their personal preferences?
How effective is the app in reducing queue time and increasing user satisfaction compared to conventional food ordering methods in movie theaters?
How satisfied are users with the match of snack recommendations provided by the application with the atmosphere and theme of the movie being watched?
How does the app affect the overall movie-going experience for users?
What frustrates users the most in finding snacks through the app for the first time?
Participants
5 participants Participants between the ages of 18-70 who watch to a movie in a movie theater at least once a month.
Methodology
+-30 minutes Indonesia, remote Unmoderated usability study Users were asked to order a snack on a low-fidelity prototype based on generated recommendation
People want to order relevant snack
4 out of 5 total participants said they satisfied with the snack recommendations received
2 out of 5 total participants expressed with the relevance between movies and snacks make the watching experience enjoyable
People want efficient snack ordering
2 out of 5 total participants said the wanted to choose and order food without difficulty
3 out of 5 total participants expressed that the ordering process was fast and efficient
People want a easy, fast, and secure payment process
2 out of 5 total participants said they want payments on the application are easy, fast, and secure when making payment transactions
People want a notifications about snack orders
2 out of 5 total participants said they want notifications about the snacks they have ordered
